Friday, February 22, 2008

"Buy" The Book (or chapter)

During the time of Charles Dickens, fans used to anxiously await the the arrival of each new chapter as they were being written. Today, Random House, the world’s largest publisher, has brought the practice back in electronic form, starting with the business communications bestseller ‘Made to Stick: Why Some Ideas Survive and Others Die.’ Each chapter of the book, which had a hardcover print run of more than 200,000 copies, costs USD 2.99 and can be downloaded as an Adobe Digital Editions file, a format that is itself readable via a free download from Adobe.

According to the books website, "Made to Stick is an indispensable guide for anyone who wants to effectively communicate their ideas. In each stand-alone chapter, the authors offer valuable lessons on the key principles that make messages stick. You can choose the chapter that's right for you and download it for just $2.99. The introduction and index are available for free with the purchase of any chapter. And don't miss the information-packed Epilogue filled with great tips for crafting sticky messages."

Imagine being able to download just the chapters that pertain to your needs? Now you can. This book is an excellent guide for anyone preparing for a business meeting, speech, course instruction or other circumstance where communication is key.

Start downloading chapters here.

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