Tuesday, July 15, 2008

Look Whose Going Green...

Whenever we hear about a company that is conducting green business practices, we like to toot their horn a little for them. The FritoLay Company, known for salty snacks and chips, has made huge changes in their everyday business methods to conduct greener practices. Since 1999, FritoLay has reduced their use of water by 39%, natural gas by 30%, and electricity by 22% for each bag of snacks they make. They have also dedicated Green Teams at all of their manufacturing facilities who are focused on finding ways to optimize operations and reduce consumption of resources. By making changes to their overall facilities and fleet, they are able to prevent over 96 million pounds of CO2 emissions from reaching the atmosphere each year.

And if you are still thinking that FritoLay's tasty snacks are still really bad for you, think again. You may have noticed the introduction of FritoLay's natural line including the American classic, Cheetos. That's right, Frito-Lay now makes “natural” Cheetos with organic corn meal, and no preservatives or artificial colors. Sure, a carrot would still be a better choice, but if you ever get the craving for a cheesy bag of goodness, at least you don't need to feel as guilty.

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