Marketing In Uncertain Times

There is now doubt the economy is in a state of flux. So how is this unstable time affecting your business? According to an ongoing poll at Meetings & Conventions Magazine, a surprising 62% of meeting & event planners are going ahead with their usual event planning routines. Now, more than ever it is vital for businesses and services to understand how to market to these event planners. An old saying goes, "Know the difference between what is extra and what is necessity" and without a doubt, marketing and advertising is a NECESSITY.

When money and budgets are tight; however, it is not uncommon for businesses to cut their advertising budget, which in the end, will cause more harm than good. Some of the easiest variable expenses to cut out are advertising costs, an act that takes a bad situation and makes it worse. When your business drops and you take action to stop the flow even more, you are doomed. Be smarter with your marketing and adopt a strategy that gives you the most bang for your buck.

WHY B&E MAKES SENSE

B&E publishes two full color resource guides for the Puget Sound area. Unlike placing an ad in a magazine or a newspaper which a reader may only look at once, the Wedding & Event Resource Guides remain on the desks and in the hands of party and event planners all year round. When its time to plan an event, our readers faithfully and continually use the Wedding & Event Resource Guides to begin their search for qualified wedding & event services. And with our free online resource, banquetevent.com, all (and we do mean all, not just a portion) of the information that you'll find in the Guides, is also just a mouse click away. So think of it this way, advertising in a B&E Resource Guides is equivalent to paying for a full year of ads in a magazine, but at the rate of one month!

To help you compare B&E with other event planning marketing outlets, check out our comparison chart below. Let's say you have a budget of $4000. How much advertising can you get for your budget?

















Rates from 2008 media kits.

B&E can work with any budget