Thursday, May 29, 2008

Starbucks Introduces A New Bean, Cocoa!

You may have noticed recent advertisements for the Starbucks Coffee Company's latest addition, cocoa! Together, Starbucks Coffee Company and The Hershey Company have created chocolates that are crafted with high-quality, flavorful cacao from around the world and then blended with premium natural ingredients, authentic Starbucks® coffee, Tazo tea and other authentic coffeehouse flavors.

Starbucks and The Hersey Company are working to make a positive difference in the world’s cacao-growing regions. As part of this commitment and shared values, The Hershey Company has begun to pilot and implement Cocoa Practices, in addition to the company’s current responsible sourcing initiatives. Cocoa Practices is Starbucks sustainable cocoa purchasing guidelines for Starbucks branded products, including Starbucks Chocolate. The effort encourages best practices in cocoa production among farmers, processors and exporters. The two companies are evaluating, identifying and supporting producers of quality, sustainably grown cacao.

For more information, visit www.starbucks.com/cocoa.


1 comment:

Michael" Teen Fashion Tips said...

I have not tasted the new cocoa bean, but i liked the hot gourmet cocoa. i found a 24 pack of cocoa for a low price at http://sfbl3910.ecrater.com/category.php?cid=521983