Thursday, July 23, 2009

Ideas Worth a Second Look. . . .

Conceived in 1998, by Lisa Craig Gautier and her husband, Patrice Olivier Gautier (Senior Director, iTunes Music Store, Apple, Inc.) this nonprofit concentrates on manmade surplus, natural surplus and eco-educational programs. The results are worthwhile, common sensical and often enchanting. Matter of Trust is collaborating with thousands of salons throughout the US and abroad, that donate their hair clippings to soak up oil spills. Last year over 2,600 oil spills occurred in the world. They weren't all are high profile, but most had an impact on the environment.

LavishGiving.com is an online gift retailer that donates 20% of all purchases of USD 100 or more to a charity of the buyer's choice. Which allows them to be generous twice: once when giving the gifts they purchased, and a second time when donating 20% of their value to a favourite charity.

Lacoste joins “Save Your Logo” campaign to protect crocodiles. Brooks Brothers has the golden fleece sheep, Ralph Lauren has a polo pony, and Penguin’s got, well, a penguin–but the most recognized animal logo in fashion may very well be Lacoste’s crocodile. The company has just joined the “Save Your Logo” campaign, started by the Global Environmental Facility, the World Bank, and the International Union for Conservation of Nature, which allows private companies to contribute to the preservation of animal life by protecting the animal that represents their logo.

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